Why Helmcraft

For twelve years my work has been the same job in different clothes: take the records a business already keeps and turn them into something a leader can act on. The tools have changed many times. The job has not.

Helmcraft is where I am writing that job down.

What it is

Two things.

Short courses. Each episode teaches one idea and ends with something to try. The first course, Data and BI from zero, is complete today. It needs no software and no background. SQL for beginners follows, one episode a week.

A letter, every second Thursday. One idea on data, AI and leading with numbers, in about four minutes. Not news, not tool reviews. The things that hold true whichever tool you use.

Who it is for

People who work with numbers and want to do it better: analysts starting out, managers who read reports and want to ask sharper questions, and leaders deciding how their team should work with data and AI.

What to expect

A roadmap, shown openly. After SQL come Power BI, Python, Fabric, the cloud and AI. I would rather publish one course that is finished than nine that are started, so each one appears when it is ready.

If there is a course you need sooner, tell me. The order is not fixed and the best guide to what to write next is what people ask for.

Turning data into direction is a craft. It can be taught.

That is the whole idea. Start with the first episode, and write back.